Marie Poncin

Comptabili

Art direction, UX/UI Design

Powered by AI, Comptabili is a sophisticated financial management platform designed to streamline accounting processes for small to medium-sized businesses and accounting professionals.

The project aimed to improve the overall usability and efficiency of financial operations through an intuitive user-centered design.

Project
Building A to Z
Role
Art Director
Time
Ongoing

In the realm of accounting, design and AI to craft intelligent systems that simplify complexity, enhancing accuracy and user engagement.

Chat GPT, 2024.

Let's dive into it ?

Design decisions + Research
Naming and logo

Comptabili’s logo, characterized by its sleek and modern design, aims to encapsulate the essence of the software—smart, efficient, and user-centric. The name ‘Comptabili,’ a blend of ‘comptabilité’ (French for accounting) and ‘ability,’ reflects the mission to empower users with the capability to manage their finances effortlessly. This name tries to resonates with the core functionality of automating tasks through AI, making financial management accessible to everyone. The use of vibrant green in the logo aligns with the brand’s goals, where green symbolizes financial growth and ease of use.

Blue !

I chose a primarily blue scheme to align with the software’s goals. Blue conveys trust and professionalism as well as relating to legal and financial industries. It highlights Comptabili’s features, while symbolizing financial growth, reflecting the software’s aim to enhance financial management. This color scheme aim to make the interface engaging but also should guide users intuitively, with vibrant buttons and critical elements clearly standing out for ease of use.

AI Chatbot + Extensive Articles

Technology and information driven
Bili, the AI-powered accounting assistant

Billy is more than just a chatbot—it’s an AI-driven assistant designed to streamline complex accounting workflows. As AI becomes an essential tool across industries, integrating it into the user experience was key to making Comptabili more intuitive and accessible. Billy provides real-time guidance, helping users categorize expenses, understand compliance, and simplify financial tasks. Its implementation showcases the power of AI in UX design, transforming an intricate, often overwhelming process into a seamless and supportive experience.

AI-Driven content & SEO optimization

Comptabili integrates an extensive knowledge base optimized for SEO. By leveraging AI insights, we crafted a structured content strategy that enhances discoverability while providing users with reliable accounting information. This combination of automation and educational resources demonstrates a UX approach, where AI enhances both interaction and information access—critical elements in designing effective, future-proof digital experiences.